Perhaps the most important SEO factor after creating good content is good keyword research. There are a variety of tools that allow you to discover the specific ways that people may be searching for your content.
You want to create content using those keywords, the actual search terms people are using, so you can produce content that effectively “answers” that query.
For example, a page about “Avoiding Melanoma” might use technical jargon to describe ways to prevent skin cancer. But a search engine might skip or not rank that page highly if people are instead searching for “skin cancer prevention tips”. Your content needs to be written in the right ‘language’ – the language your customer or user is using when searching.
Our guide below points you to a variety of tools that will help:
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